Course profile: Customer Friendly Writing

Is there no end to all this paperwork? No, there isn't. Well then, is there some way to say what I must in fewer words and in a better style, so it's quicker and easier to write? And is there some way to get others to write so I can read and understand their writing more easily? 'Yes', to both questions.

This unique course is 'real-world'. It uses sample writings from the world of work, including many from the files of the hosting organisation – the people in the audience! Attendees consistently rate Customer-Friendly Writing as "One of the best days of training I've ever had." Best of all, it works!

What are the course objectives?

Customer-Friendly Writing teaches techniques for...

Reducing the volume of and the time spent on business writing (and reading),
Increasing its clarity so that others can read and understand it – first time through, and
Improving your personal image and that of your organisation, through what you write.

What topics does it cover?

Topics can vary to meet your organisation’s needs, but we typically cover the following:

Costly writing: the causes and costs of inefficient, unfriendly writing;
Concise writing: how to reduce wordiness and save time – yours and theirs;
Updated writing: how to update old-fashioned language that damages your image;
Spoken writing: how to improve friendliness, customer care and your reputation;
Active writing: how to put life in your writing, so it conveys energy and action;
Clear writing: how to write so others can understand it, first try;
Organised writing: how to start, structure and stop, so your writing "flows"; and
Good-looking writing: how to use layout and typography to invite the reader.

What teaching method does it use?

We use a seminar style, with the leader up front in theatre format, analysing examples of your business' writing projected onto a screen. Attendees write nothing, but participate through the examples and discussions. Does that sound boring? It isn’t; our light-hearted approach makes this potentially dull subject lively, enhances learning and gives everyone an enjoyable day.

Who is it suitable for?

This is for all who write letters, reports, procedures, appraisals, e-mails… any business writing. It’s also for those who don’t write much but must read, review or oversee the writing of others.

How long does it last?

The whole programme takes just less than a full day, typically from 1000 to 1630.

How many people can attend?

Up to 50, yes 50, can attend each day. This makes the training exceptionally cost-effective

What does it cost?

Customer-Friendly Writing costs £1250 per day, however many attend, plus a one-time charge of £1000 for converting your organisation’s writing samples into training materials. So, the first course costs £2250, each additional one £1250. These costs include up to 50 course booklets per day, but not travel costs or VAT. If 100 attend, say 50 on each of two days, it costs £35 per person.